Comcast Business
Comcast is a Fortune 49 Corporation, the largest cable and broadband provider in the US and the 3rd largest phone company. Comcast Business provides Ethernet, Internet, Phone and TV services to small and medium, and enterprise businesses nationwide.
iLEAD Program Development and Strategy
A program developed to have sales reps collected information of prospects in the field. When the prospect is not ready to buy, they are then nurtured with automated marketing and events based on those key attributes provided by the sales rep.
Click the PDF below to view the launch document to the field.
Results:
Nurture programs in the West pilot improved conversion rates:
•From Prospect to Opportunity is 2.79x better
•From Opportunity to Closed-Won is 1.65x better
•From Prospect to Closed-Won is 3.55x better
•Every additional 50,000 prospects captured, nurtured and closed could yield $200 million in additional, new revenue for Comcast Business
More Coming Soon!
Strategy, Focus Group Facilitation, Graphic Design, Program Launch.
Loyalty Program Development
Program Launch Document Below
Mayor of Your Territory Toolkit (SMB Field Sales)
Quarterly toolkit published for SMB Field Sales with the goal of keeping sales tools front of mind to help close sales faster!
Marketing Automation
Development of Lead Scoring and Grading Model for SMB as well as overall vision map for Comcast Business to institionalize proper infrastrucre for Marketing Automation.
